R12,018.00

course fees

9

modules

9 weeks

duration

Anytime

registration

Public Relations: Communication and Management in a Digital Era


Marketing

Get to grips with the two-way communication styles of PR in this era of digital media, and the relevant tools available with global practices.

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R12,018.00

course fees

9

modules

9 weeks

duration

Anytime

registration

Payment options available to you

Summary

During this course, potential executives, public relations practitioners, managers and communication coordinators will develop an understanding of PR, its principles, models, styles and roles, best practices, the context within which PR operates, how to work around challenging environments, how to work through crises and design protocols and processes, creating truthful and transparent but killer content that speaks to specific publics and pulling the content through to social media platforms and the organisation’s website.

Subject Matter Expert

Cecile Doubell-Fourie is a freelance communication specialist. She has spent the last 17 years working in communication and public relations related professions. She has experience in the magazine industry, public relations agencies, the theatre industry, for entrepreneur hubs, as entrepreneur herself, and in the private education corporate sector.

Susan is a member of the Public Relations Institute of South Africa, and the Press Club and has worked with the media extensively throughout her career, representing clients from different sectors and industries. These include clients in the publishing sector, the information technology sector, the security sector, automotive industry, the arts industry, hospitality sector, entrepreneurial and enterprise development sector, private education and training industry, and public local government sector.

Tutor Support

Each course is assigned its own Online Academic Tutor, who is ready and waiting to guide and assist their learners throughout their learning experience.

The Online Academic Tutor who is assigned to your course, is trained to build each student up to reach their fullest potential. Students can expect their Online Academic Tutor to answer questions, offering advice and provide further clarification on any academic aspects.

Course and Technical Requirements

BASIC REQUIREMENTS
To successfully access and complete this course, you will be required to have a registered email account, access to a computer/laptop/tablet and stable internet connection. You will be required to be familiar with using a computer as you may need to be able to read and download documents in Adobe PDF Reader, view Microsoft PowerPoint presentations, and read and create documents in Microsoft Word.

ADDITIONAL REQUIREMENTS
Our online short learning programmes may require additional software applications. These additional software applications requirements will be communicated to you in this information pack and/or on the website course page. Lyceum Online does not provide any additional software applications required for online short learning programmes.

Please note: Google, YouTube and Vimeo may be used in our online course delivery. If any of these services are blocked in your jurisdiction, you may have difficult in accessing our course content.

How We Engage with Students

Our online short learning programmes are broken into self-paced manageable modules designed to be interactive and engaging:

  • The programme is available to be viewed on smart devices and includes mobile, tablets and personal computers.
  • Relevant case studies, articles and recommended reading are part of supplementary resources available.
  • Apply and evaluate what you have learned in each module with the self-grading quizzes and assignment submissions
  • View a range of Introductory course videos by your Subject Matter Expert.
  • Scheduled live webinars are included with the Online Academic Tutor.
  • Network, collaborate and interact with your fellow participants and Online Academic Tutor via the discussion boards.

Certification

Upon successful completion of this online short learning programme, you will receive the recognition of your knowledge and skills with a Damelin Certificate of Competence. Your certificate of competence will be issued in your registered name and will be couriered at no additional cost.

You will be required to complete a series of assessments that will be facilitated through our virtual learning environment. Your course handbook will be made available to you once you have commenced with your short learning programme.

Module Outline

  • MODULE 0
    Orientation Module
  • MODULE 1
    Essentials for Good PR
  • MODULE 2
    PR Then and Now
  • MODULE 3
    Keeping Your Customer Close/Transparent and Truthful Content and Communication
  • MODULE 4
    Adapt and Adopt Global Practices
  • MODULE 5
    The Power of Personal Presentation in PR
  • MODULE 6
    PR, the Wise Man in Crisis
  • MODULE 7
    Advocate with Integrity
  • MODULE 8
    Wrap-up

NEED MORE INFORMATION ABOUT THIS COURSE?

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