R12,018.00

course fees

12

modules

12 weeks

duration

Anytime

registration

Marketing Management


Marketing

Learn about marketing management and how to develop a marketing strategy to implement a marketing campaign for an increase in sales and profit.

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R12,018.00

course fees

12

modules

12 weeks

duration

Anytime

registration

Payment options available to you

Summary

This course will provide you with the skills to communicate the unique differentiator to the potential customer base and, in doing so, drive buying decisions in order to increase market share and profitability. You will delve into the concept and value of marketing and develop a marketing strategy and plan, as well as be equipped to implement and roll out a marketing campaign.

CPD POINTS

40 CPD Points

Subject Matter Expert

Martha Sibanda holds a PhD in Administration from the University of KwaZulu-Natal, with a special focus on disaster management in the Nelson Mandela Bay Municipality. Her other research interests include development management, climate change impact on rural and the urban poor, sustainable cities, gender issues and innovative pedagogical practices in higher education in Africa.

Martha has worked as a lecturer and module coordinator at the School of Disaster Management at Stenden University, South Africa. She has also worked as a researcher at the e-Learning Department at the University of the Western Cape.

She is passionate about sharing new skills and knowledge with others, and ultimately enhancing their capabilities in handling issues that affect their line of work and personal lives.

Tutor Support

Each course is assigned its own Online Academic Tutor, who is ready and waiting to guide and assist their learners throughout their learning experience.

The Online Academic Tutor who is assigned to your course, is trained to build each student up to reach their fullest potential. Students can expect their Online Academic Tutor to answer questions, offering advice and provide further clarification on any academic aspects.

Course and Technical Requirements

BASIC REQUIREMENTS
To successfully access and complete this course, you will be required to have a registered email account, access to a computer/laptop/tablet and stable internet connection. You will be required to be familiar with using a computer as you may need to be able to read and download documents in Adobe PDF Reader, view Microsoft PowerPoint presentations, and read and create documents in Microsoft Word.

ADDITIONAL REQUIREMENTS
Our online short learning programmes may require additional software applications. These additional software applications requirements will be communicated to you in this information pack and/or on the website course page. Lyceum Online does not provide any additional software applications required for online short learning programmes.

Please note: Google, YouTube and Vimeo may be used in our online course delivery. If any of these services are blocked in your jurisdiction, you may have difficult in accessing our course content.

How We Engage with Students

Our online short learning programmes are broken into self-paced manageable modules designed to be interactive and engaging:

  • The programme is available to be viewed on smart devices and includes mobile, tablets and personal computers.
  • Relevant case studies, articles and recommended reading are part of supplementary resources available.
  • Apply and evaluate what you have learned in each module with the self-grading quizzes and assignment submissions
  • View a range of Introductory course videos by your Subject Matter Expert.
  • Scheduled live webinars are included with the Online Academic Tutor.
  • Network, collaborate and interact with your fellow participants and Online Academic Tutor via the discussion boards.

Certification

Upon successful completion of this online short learning programme, you will receive the recognition of your knowledge and skills with a Damelin Certificate of Competence. Your certificate of competence will be issued in your registered name and will be couriered at no additional cost.

You will be required to complete a series of assessments that will be facilitated through our virtual learning environment. Your course handbook will be made available to you once you have commenced with your short learning programme.

Module Outline

  • MODULE 0
    Orientation Module
  • MODULE 1
    What is Marketing Management?
  • MODULE 2
    Marketing Environments
  • MODULE 3
    Market Segmentation
  • MODULE 4
    Market Strategy
  • MODULE 5
    Competitive Advantage
  • MODULE 6
    Brand and Customer Equity
  • MODULE 7
    Developing a Marketing Plan
  • MODULE 7
    Communications as Part of Marketing
  • MODULE 9
    Sales as Part of the Marketing Strategy
  • MODULE 10
    Marketing Roll-Out Plan
  • MODULE 11
    Wrap-up

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