Choosing Public Relations focuses on the qualification skills to equip the student to establish and maintain beneficial relationships between organisations and business. It is essentially relationship management on which an organisation depends for its survival. This qualification also focuses on business management in the public and private sectors.
Public Relations also considers non-market groups such as
- trades unions and
There is an enormous shortage of experienced graduates in the public relations discipline, and it is imperative that these positions be filled with competent practitioners.
The management and other non-financial components of this qualification provide a well-rounded platform for success in management positions in all sectors of the market.
Enrolment is the process that follows registration. Registration performs an eligibility evaluation and collects all the required details and essential documents of proof. Once a candidate has been successfully vetted, payment takes place followed by enrolment on the Online Learning Management System.
Enrolment creates an online profile for the student that is emailed to inform. Access to the programme is immediate and the student can commence studies. However, a Student Welcome Call is made by a Student Success Coordinator who explains the environment, the allocation of an Online Academic Tutor, and the issue of a Student Planner to schedule learning, assignments, and examinations.
Accreditation and Schedule
This degree is accredited by the Council on Higher Education (CHE) and registered with the Department of Higher Education and Training (DHET) and SAQA, as a part-time degree. It must be completed between a minimum of three (3) years up to six (6) years.
This elective stream, i.e. Public Relations Management ads the focus area, through this elective, on the relationship management between the business and public sectors.
With a Bachelor of Commerce in Management, Students can pursue a career as:
- General Manager
- Financial Manager
- Business consultant
- Tax practitioner
- Cost Accountant
- Financial Executive
- Accountant/Senior Accountant
- Accounting Officer
- Compliance Officer
- Human Resource Practitioner
- Public Relations Practitioner
Upon successful completion of your programme, you will receive a certificate depicting Bachelor of Commerce in Management. An academic transcript accompanies. These documents are issued at the annual graduation ceremony. These are also couriered to the student’s provided address.
The Bachelor of Commerce in Management is an online programme.
The pedagogy has been adapted for eLearning and utilises modern engagement practices to encourage retention and understanding through gamified quizzes, content presentation, and assessments.
Materials, due to the online delivery of the programme, are digitally available from the Learning Centre. Physical copies can be downloaded and printed by the Student.
Any prescribed materials, such as textbooks, can be purchased by the Student from physical or electronic bookstores.
*Textbooks are not covered by the course fees, and must be purchased separately.
Assessments consist of one assignment (formative assessment) and a final examination (summative assessment) for each subject. Assignments must be passed, and any failed assignments attract a penalty fee to remark. Assignments are pre-requisites for the exam, that require registration. Assignments run within a prescribed time period.
- Assignments contribute 60% towards the final mark
Failure to submit compulsory assignments on time results in a penalty fee that applies for a late submission. Exams cannot be taken if assignments are not submitted.
A student who submitted assignments for a specific subject, and fails that subject, do not have to re-submit further assignments prior to writing the supplementary examination. The assignment mark is automatically carried over. However, if the assignment mark is low, and the student wishes to re-do the assignments, they may apply to Lyceum Online for the new assignments (at the prescribed fee) and may then re-submit the assignments on or before the new due date.
There are two examination opportunities within the contract period, in May and October.
- Examination contributes 40% towards the final mark.
All assessments (formative and summative) are set and moderated by Lyceum Online Academics with exit level assessments moderated by external academics as required by the Council of Higher Education (CHE).
To qualify to write an examination, a student must have completed the formative assessments. In the first year, it is a multiple-choice question assessment and a written assignment. These are released to the students in the Learning Centre under assessments at the appropriate time in the academic calendar. The student must use their MS-Office to write the assignment and submit it in PDF format in the Learning Centre. The Online Academic Tutor (OAT) marks it online and gives student constructive feedback and grades
Fees & Re-writes
No examination fees are applicable for the first time you write any subject within the contract period, therefore if any subject is written for the second time within the same contract period, examination fees apply.
Students can select to write any number of subjects during the first or second examination opportunity. Should the student fail in the first opportunity; the exam can be rewritten upon payment of the prescribed supplementary examination fee. Failure to pass at the second opportunity, the examination can be written during the first chance of the next cycle only, upon payment of the supplementary examination fee.
Failure to pass exhausts all opportunities. The student must re-register for the subject before a further examination may be attempted.
The Bachelor of Commerce in Management is an NQF 7 level qualification that can be progressed into a post-graduate diploma/ honours degree at NQF 8 level.
Admission Requirements are as follows:
- An achievement rating of 3 (40% – 49%) in 4 recognised 20 credit-bearing subjects.
- Mathematics or Mathematical Literacy
- English at grade 12/NQF level 4 or equivalent
- Age Exemption (23 years or older)
- Or, age 23 and older with five years of post-secondary school experience in the study field can apply for Recognition of Prior Learning (RPL).
- Proof of English proficiency or a National senior certificate or equivalent.
- Or, age 45 and older with a school-leaving qualification, apply for a conditional exemption.
Lyceum Online applies the following minimum entry requirements for entry into the Bachelor of Commerce:
- National Senior Certificate (NSC) with admission to a Bachelor’s Degree
- Senior Certificate (SC) with Endorsement/ Exemption; or
- Qualify for Conditional Exemption (students with foreign school-leaving qualifications, students older than 45 years of age).
- These students are required to have their school-leaving qualifications evaluated by HESA / matriculation board prior to registration
Note: To enrol for the Bachelor of Commerce in Management for the below electives, require an Admission Point Score (APS) of at least 38, as well as four subjects from the designated list and a pass in Mathematics on at least level 5 (60 – 69 %)
- Cost and Management Accounting
- Financial Management
Students who have not completed Accounting at NQF level 4 (Senior Certificate/matric) are required to complete Introduction to Finance as a bridging course.