R27,999.00

product_price

3 Months

modules

8

Duration

Anytime

Registration

Certified Search Marketing Specialist


Digital Marketing

Learn the current trends and best practices in search marketing and how to produce innovative and creative search strategies.

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R27,999.00

product_price

3 Months

modules

8

Duration

Anytime

Registration

Payment options available to you

Description

Welcome to the Certified Search Marketing Specialist course. Developed by the Digital Marketing Institute, this course will focus on current trends and best practices in search marketing. As well as learning how to produce innovative and creative search strategies, you will also learn how to leverage these strategies to gain a competitive advantage for both your business and your career.

Academic Tutor Support

Throughout your self-paced and self-directed learning, you will be supported by a dedicated Subject Matter Expert who will be your Online Academic Tutor. The Online Academic Tutor will provide you with the necessary subject guidance; constructive feedback on assessments; facilitate online discussions and monthly live classes; and respond to your queries to help you achieve academic success.

Student Support Coordinator

The Student Success Coordinator (SSC) team will support you with any query that you may have about the environment, systems, and general utilisation throughout your learning journey.

The Student Success Coordinator, who is assigned to your course, is trained to build each student up to reach their fullest potential. Students can expect their Student Success Coordinator to answer questions, offer advice and provide further clarification on any non-academic aspects.

Course and Technical Requirements

BASIC REQUIREMENTS
To successfully access and complete this course, you will be required to have a registered email account, access to a computer/laptop/tablet and stable internet connection. You will be required to be familiar with using a computer as you may need to be able to read and download documents in Adobe PDF Reader, view Microsoft PowerPoint presentations, and read and create documents in Microsoft Word.

ADDITIONAL REQUIREMENTS
Our online short learning programmes may require additional software applications. These additional software applications requirements will be communicated to you in this information pack and/or on the website course page. Damelin Online does not provide any additional software applications required for online short learning programmes. Please note: Google, YouTube and Vimeo may be used in our online course delivery. If any of these services are blocked in your jurisdiction, you may have difficulty in accessing our course content.

How We Engage with Students

Our online short learning programmes are broken into self-paced manageable modules designed to be interactive and engaging:

  • The programme is available to be viewed on smart devices and includes mobile, tablets and personal computers.
  • Relevant case studies, articles and recommended reading are part of supplementary resources available.
  • Apply and evaluate what you have learned in each module with the self-grading quizzes and assignment submissions
  • View a range of Introductory course videos by your Subject Matter Expert.
  • Scheduled live webinars are included with the Online Academic Tutor.
  • Network, collaborate and interact with your fellow participants and Online Academic Tutor via the discussion boards.

Certification

Certification and beyond
The course ends. Your new life begins.
But first comes The Test. Yes, it’s an assessment but not as you know it. The Test is punchy, focussed and dynamic. It happens via a screen (of course). Questions come in different formats including text-based multiple choice; image-based multiple choice, matching and hot spot questions. We use the Pearson VUE test centre network which has over 5,200 centres in 180 countries.

You can take The Test anywhere in the world; everybody gets the same experience. It lasts 2 hours and afterwards (fingers crossed) you are never quite the same. You are a new kind of marketeer, a DMI Certified digital animal ready to thrive in the digital jungle. What’s more, your slick new DMI Certification works as a virtual passport. It looks sharp and is recognised at the door of (just about) all the best opportunities. That’s because it comes with true authority.

The Pearson VUE test voucher is included in your course fee.

Pearson VUE test centres in South Africa:

http://www.pearsonvue.com/rsa/

Module Outline

  • MODULE 1
    Introduction
  • MODULE 2
    SEO Set-up
  • MODULE 3
    SEO Content
  • MODULE 4
    SEO Workshop
  • MODULE 5
    Paid Search
  • MODULE 6
    Display Advertising
  • MODULE 7
    Analytics with Google Analytics
  • MODULE 8
    Strategy and Planning

NEED MORE INFORMATION ABOUT THIS COURSE?

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